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Group Reports Frbiz.com China Clothing Industry to investigate the report
With the pace of economic globalization, the manufacturing industry competitive business strategy from a simple step by step to a wide range of concentration in strategic change. In the developed market economy in the industry China's textile in the distribution sector is characterized by outstanding performance of the industrial group.
The regional concentration of production is the market allocation of resources, rational use of industrial elements of the objective needs. Products are assembled in a region is the development of major areas producing the collection of clothing from China, Guangdong, Zhejiang, Fujian, Jiangsu, Shandong Province, a merger of the garment industry production growth rate was significantly higher than in other regions.
According to the China National Association of clothes, the investigation of various regions, there are now 39 garment industry meeting place, mainly in the Pearl River Delta, Yangtze River Delta and Bohai Rim region and the southeastern coast. Initial projections, Chinese clothing industry, almost 70% of the capacity to focus on making venues.
◆ four garment industry rather than meeting its own merits
China's apparel industry focuses on the areas can be divided into four categories:
One of them is clothing culture, commerce, fashion as the main feature, the big cities as the concentration of carriers in the industry.
The Most of these venues in the old industrial base of the garment, based on the development of urban-oriented industries as a unique opportunity to information Greater flow, personnel flow, modern logistics, capital flow and other basic social resources, full utilization of diverse cultural resources for clothing. As clothing such as national and international annual Expo, designed for the Grand Prix, Grand Prix models and other activities. In the culture clothing, commerce and design has a big advantage, especially in Beijing, Shanghai, Dalian, Shenzhen and other major cities of the distinctive features, advantages highlighted.
The development of garment industry in these cities gradually shift from a manufacturing-based culture based on trade, mainly in China and on stage fashion world for the actions of the window and the stage.
Second, the industry, supporting neat quick to react to market information, the main characteristics of the production companies of high quality branded clothing as the main place of meeting. Such industrial agglomeration, the garment generally has a long history and deep cultural connotation of clothing based on unique human geography, and win in the reform and opening development opportunities to well-known clothing brands, or big business as the core, within a given region formed a consortium brand. In these areas with information and develop the network of sales, the industry is characterized by neat package. If Wenzhou, Ningbo, Jinjiang, and elsewhere in central China's clothing brand.
3 is based on export-oriented economy characterized by an export manufacturing companies such as clothing the pillar industries of several layers of clothing.
As Chinese exports of clothing expanded processing craft engaged in the export of production of garments around groups of large companies have been a number of export processing enterprises of small and medium, forming an industry multi-level. Zhejiang, for example, "Matsuoka Industry (Group) Co., Ltd." Location Pinghu city, Jiangsu "Morrowind Group Co., Ltd." and "Fashion Co., Ltd. Changzhou Jinsong "location Changzhou City, Guangdong" FAMORY (Group) Co., Ltd. "located in Chaozhou city, and so on. core business processes in these areas experienced in the international market have a higher visibility, is the world of designer clothing production and processing bases.
There are also training venue export oriented, is in the original use of "three to one make up" the introduction foreign capital, equipment, management, technology, or the use of the advantages of overseas Chinese, through the worldwide distribution of kin, the formation of the export base. Such as the garment industry in Guangdong province gathering places, ie, trust in neighboring Hong Kong, Macao free trade area, in the humanities, geography, transportation inextricably linked, so that these areas become the Hong Kong SAR, Macao and garment processing base in the region.
Fourth, SMEs are based on a single product or a professional garment production features to small and medium towns companies and cities as the concentration of the company in the industry.
The process of urbanization in rural areas, a product of clothing made in a kind of money, the neighbors that mimic monitoring, often with local government support also applies to the development of the industry to mobilize the enthusiasm of a large variety of economic sectors, surrounded by an industrial agglomeration formation of major product categories, although some niche markets including the formation industrial agglomeration, market concentration of production in the region to accept a large number of products that naturally produce certain clothing products to form the characteristics of cities and towns, industrial development after the industrial chain was also formed, and the role of radiation market, the distribution function, the proliferation of features have been good. These areas dominated mainly small and medium enterprises, and even plus one workshop, distribution and Wholesale Markets in cities around these areas of development in the garment placement opportunities in industry and stimulate the development rural economic, increase farmers' income, the increased accumulation of funds, promote the development of tertiary industry and so is the role played by other industries can not be replaced, it has truly become a rich rural industry. Such industrial agglomeration in the ability of the garment industry in broad and universal and type of representation. These regions have the advantage of low cost and industrial chain products, affordable clothing for the main features.
◆ make the sound "regional brand"
Currently, industry organizations and governments at all levels to promote the development of clothing cluster work, mainly through guidance and information gathering of our industry, these industries to improve industry increased visibility to make the world aware of the clothes in these areas, industrial strength, making the sound "regional brand."
In our country There are about 100,000 clothing brand, in the present circumstances, a sole proprietorship of international brands to a high degree of difficulty. Even the perception of consumers Allowed to create your own clothing brand, to become the world record abroad, the difficulty is quite serious. As a large number of SMEs is even more powerless. If the name of an industry meeting to create regional brands concentrated in the areas of greatest intangible assets, and small and medium enterprises will be able to share the tremendous benefits of this honor, will be the largest country in China for everything from clothing and play an important role in promoting strong.
But we must also see that a concentration of garment industry in China, most of the production of a geographical concentration of enterprises, either the true sense of the industrial group, or the initial stage of industrial clusters will be studied. The true meaning of industry groups, through professional division of labor within the region and group collaboration, improve the attack "in general" capabilities, which shows an advantage competitive. garment industry is now gathering a large number of products within the region, rather than competition among enterprises are basically complementary lack of communication and collaboration. In the construction of a modern apparel maker, taking a new path to industrialization in the process of how to resolve these problems, so that with different characteristics from the meeting of the clothing, the real liberation of specialization, centralized, Web-based and regionalization of the effect of concentration and competitive advantage is the future, industry organizations, government and academia should be carefully studied.
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